Project Description

This project involved designing three static digital billboards to promote Preston Pablo’s track “Flower Needs Rain” on Spotify. The billboards were displayed at Yonge-Dundas Square in Toronto, one of the city’s most high-traffic and visible locations.

What Was Done

• Created three static billboard designs

• Delivered high-resolution assets optimized for large-format digital display

• Ensured visual clarity and strong legibility for public viewing

Creative Process

This project focused on simplicity and impact. With no animation or interactivity involved, the design relied on a strong photo of the artist and clean typography to draw attention and communicate the campaign message.