Project Description

Be Right Back is a multi-format, digital-physical project created during my final internship at Tier Zero. Inspired by a 2022 trip to the Philippines — my first visit in over a decade — the project is an ode to travel, reconnection, and cultural memory. It explores three core pillars: Nature, Culture, and Future, while reflecting on the sentiment of “leaving and returning,” embodied in the phrase: “I’ll be right back — it won’t take as long next time.”

What Was Done

• Website featuring looping mixed-media animations

• 3D & motion design using photos, video, and digital rendering

• Print design in the form of limited-edition postcards

• Augmented Reality filters (including a selfie filter and print-reactive filter)

• Interactive visual storytelling via Higher Ground Studios collaboration

Creative Process

The project began with a desire to capture the feeling of movement, memory, and reconnection through art. Using footage and photographs from my trip, I designed a series of looping digital visuals — layered with 3D animation — that became the centerpiece of a scrollable website experience, developed in collaboration with Higher Ground Studios.

To expand the experience into the physical world, I designed a limited-edition print postcard series. When scanned with a phone, these prints revealed an AR animation of the project’s logo, floating in space above the card — creating a personal, tactile entry point into the digital narrative. A separate Instagram selfie filter added another layer of accessibility, allowing users to connect to the project through social media.

This was also my first exploration into AR development, sparking an ongoing interest in interactive media. Be Right Back marked the beginning of a larger creative journey — blending storytelling, identity, and place — while celebrating travel’s ability to inspire connection and reflection.